Privacy policy

Unless otherwise stated below, providing your personal data is neither a statutory nor a contractual requirement, nor is it necessary for entering into a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This applies only where no other information is given for the processing operations described below.

"Personal data" means any information relating to an identified or identifiable natural person.

Server log files

You can visit our websites without providing any information about yourself.

Whenever you access our website, usage data is transmitted by your internet browser to us or our web host / IT service provider and stored in log data (known as server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the volume of data transferred and the requesting provider.

Processing is based on Article 6(1)(f) GDPR, arising from our overriding legitimate interest in ensuring the smooth operation of our website and improving our offering.

Contact

Controller

Please contact us if you wish. The controller responsible for data processing is: eQuatorial GmbH, Obere Hauptstraße 264, 67363 Lustadt Germany, 06347-6060030, info@e-quatorial.de

Contact initiated by the customer by email

If you initiate business contact with us by email, we collect your personal data (name, email address, message text) only to the extent that you provide it. The purpose of processing the data is to handle and respond to your enquiry.

If the contact serves to take steps prior to entering into a contract (e.g. advice where you are interested in a purchase, preparation of a quotation) or concerns a contract already concluded between you and us, this data is processed on the basis of Article 6(1)(b) GDPR.

If you contact us for other reasons, this data is processed on the basis of Article 6(1)(f) GDPR, arising from our overriding legitimate interest in handling and responding to your enquiry. In this case, you have the right to object at any time, on grounds relating to your particular situation, to this processing of personal data concerning you based on Article 6(1)(f) GDPR.

We use your email address only to deal with your enquiry. Your data will subsequently be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

Collection and processing when using the contact form

When you use the contact form, we collect your personal data (name, email address, message text) only to the extent that you provide it. The purpose of processing the data is to establish contact.

Collection and processing when using the withdrawal button

If you have concluded a contract via our website, we provide a withdrawal function (withdrawal button) through which you can submit your declaration of withdrawal directly.

When you use the withdrawal function, we collect your personal data (name, email address, information identifying the contract or part of the contract from which you wish to withdraw, and the time (date and time) when the declaration of withdrawal is sent) only to the extent that you provide it. The purpose of processing the data is to provide you with the legally required option to withdraw from your contract and to process your withdrawal properly.

If the contact concerns a contract already concluded between you and us, this data is processed on the basis of Article 6(1)(b) GDPR. Otherwise, processing is based on Article 6(1)(c) GDPR to comply with a legal obligation to provide you with a withdrawal function on our website.

We use your email address only to process your declaration of withdrawal. Your data will subsequently be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

The purpose of processing your personal data is to meet the statutory requirements for the design of the withdrawal function in a legally compliant manner, and processing is based on Article 6(1)(c) GDPR. This data is also processed on the basis of Article 6(1)(f) GDPR, arising from our overriding legitimate interest in being able to provide you with a user-friendly withdrawal option. In this case, you have the right to object at any time, on grounds relating to your particular situation, to this processing of personal data concerning you based on Article 6(1)(f) GDPR.

Collection and processing when images are sent by email

You have the option of sending us images by email in connection with an order for a personalised product.

When you transmit your images, we may collect your personal data (depiction of an identifiable person) only to the extent that you provide it. The purpose of processing the data is to create personalised products. The image sent serves as a template for the product and is used for that purpose (e.g. T-shirt printing). Processing is based on Article 6(1)(b) GDPR and is necessary for the performance of a contract with you.

Your data will not be passed on.

We use the image you send only for the provision of the service. Your data will subsequently be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

Customer account · Orders

Customer account

When you open a customer account, we collect your personal data to the extent specified there. The purpose of processing the data is to improve your shopping experience and simplify order processing. Processing is based on Article 6(1)(a) GDPR with your consent. You may withdraw your consent at any time by notifying us, without affecting the lawfulness of processing based on consent before its withdrawal. Your customer account will then be deleted.

Collection, processing and disclosure of personal data when orders are placed

When you place an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and handle your enquiries. Providing the data is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. Processing is based on Article 6(1)(b) GDPR and is necessary for the performance of a contract with you.

Your data may be passed on, for example, to shipping companies, dropshipping or fulfilment providers, payment service providers, order processing service providers and IT service providers. In all cases, we strictly comply with the statutory requirements. The scope of data transmission is restricted to a minimum.

Reviews · Advertising

Data collection when posting a comment or review

When you comment on or review an item or a post, we collect your personal data (name, email address, comment text) only to the extent that you provide it. The purpose of processing is to enable comments/reviews to be submitted and displayed.

To verify your review/comment, we also collect the following data: email address.

By submitting the comment/review, you consent to the processing of the data transmitted. Processing is based on Article 6(1)(a) GDPR with your consent. You may withdraw your consent at any time by notifying us, without affecting the lawfulness of processing based on consent before its withdrawal. Your personal data will then be deleted.

When your comment/review is published, only the name you have provided will be published.

Website logo for Google Customer Reviews

Our website incorporates the website logo for Google Customer Reviews from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

The purpose of this integration is to display the number and results of the reviews we have received through Google to date and to advertise our participation in this programme.

To display the logo on our website and show you personalised advertisements on Google, Google uses cookies. In this process, your IP address, among other data, may be processed and transmitted to Google.

Your data may be transferred to the USA. An adequacy decision of the European Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified under the TADPF and thereby undertaken to comply with European data protection principles.

Cookies or comparable technologies are used with your consent on the basis of Section 25(1), sentence 1, TDDDG in conjunction with Article 6(1)(a) GDPR. Your personal data is processed with your consent on the basis of Article 6(1)(a) GDPR. You may withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

Further information about the terms of use and data protection when using Google Customer Reviews can be found at https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html and https://policies.google.com/privacy?hl=de

Use of Judge.me

We use the "Judge.me" review system from Judge.me Ltd (c/o Buckworths 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB; "Judge.me") on our website.

Judge.me enables us to collect customer reviews and display them on our website to give you an insight into the quality of our services.

After placing an order, you may receive an invitation from us or Judge.me to submit a review and then submit one. In this process, we or Judge.me may process, among other things, the following data: email address, name, telephone number, address, information about your device (IP address, information about your web browser and the operating system used), information about the product purchased or service used (order number, product details), the content of your review and the star rating you give, and your product photos or videos (if you have attached them to your product review). This data may also be used to verify your review.

Judge.me uses technologies such as cookies.

Your data may be transferred outside the EU to the United Kingdom. An adequacy decision of the European Commission exists for the United Kingdom.

Your data may be transferred to the USA. An adequacy decision of the European Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Judge.me is not certified under the TADPF. This data transfer takes place on the basis of specific contracts approved for use in the United Kingdom that provide the same protection as personal data receives in the United Kingdom.

Cookies or comparable technologies are used with your consent on the basis of Section 25(1), sentence 1, TDDDG in conjunction with Article 6(1)(a) GDPR. Your personal data is processed with your consent on the basis of Article 6(1)(a) GDPR, provided that you have expressly consented to the disclosure of your data and to receiving the review request. You may withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

Further information about data protection when using Judge.me can be found at: https://judge.me/privacy.

Use of your personal data to send postal advertising

We use your personal data (name, postal address) obtained in connection with the sale of goods or services to send you postal advertising, provided that you have not objected to this use. Providing this data is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded.

Processing is based on Article 6(1)(f) GDPR, arising from our overriding legitimate interest in direct marketing. You may object to this use of your address data at any time by notifying us. The contact details for exercising your right to object can be found in the legal notice.

Use of the email address to send newsletters

We use your email address to send information and offers by newsletter, provided that you have expressly consented to this. The data is processed exclusively for advertising purposes. For this purpose, we process your email address and, where applicable, other data you have voluntarily provided when subscribing to our newsletter.

Processing is based on Article 6(1)(a) GDPR with your consent. You may withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

To do so, you can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. Despite its removal from the mailing list, we may continue to store your email address in a so-called blacklist to prevent you from receiving newsletter emails from us in the future. This storage is based on Article 6(1)(f) GDPR, arising from our legitimate interest and yours in preventing your email address from being used again to send our newsletter. You have the right to object at any time, on grounds relating to your particular situation, to this processing of personal data concerning you.

Use of the email address to send direct marketing

We use your email address obtained in connection with the sale of goods or services to send you electronic advertising for our own goods or services similar to those you have already purchased from us, provided that you have not objected to this use. Providing your email address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. Processing is based on Article 6(1)(f) GDPR, arising from our overriding legitimate interest in direct marketing. You may object to this use of your email address at any time by notifying us. The contact details for exercising your right to object can be found in the legal notice. You may also use the link provided for this purpose in the advertising email. No costs other than the transmission costs at the basic rates will be incurred.

Use of Klaviyo

We use the service of Klaviyo Inc. (125 Summer St Floor 7, Boston, MA 02111, USA; "Klaviyo") to send newsletters as part of processing on our behalf.

We pass on to Klaviyo the information you provide when subscribing to the newsletter (email address and, where applicable, first and last name). The purpose of processing the data is to send newsletters and statistically analyse them.

To analyse newsletter campaigns, the newsletters sent contain a 1 × 1 pixel graphic (tracking pixel) or a tracking link. This enables us to determine whether you have opened the newsletter and whether you have clicked any embedded links. In this context, we collect personal data such as your IP address, browser type and device, and the time. Usage profiles may be created from this data under a pseudonym. The data collected is not used to identify you personally. It is used solely for statistical analysis to improve newsletter campaigns.

Your data is generally transferred to Klaviyo servers in the USA and stored there. An adequacy decision of the European Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Klaviyo has certified under the TADPF and thereby undertaken to comply with European data protection principles.

Your personal data is processed on the basis of Article 6(1)(f) GDPR, arising from our overriding legitimate interest in a targeted, effective and user-friendly newsletter system. You have the right to object at any time, on grounds relating to your particular situation, to this processing of personal data concerning you.

Further information about data protection at Klaviyo can be found at https://www.klaviyo.com/legal/privacy-notice and https://www.klaviyo.com/legal/data-processing-agreement.

Use of the mobile telephone number to send SMS advertising

Independently of the performance of the contract, we use your mobile telephone number exclusively for our own advertising purposes to send SMS advertising, provided that you have expressly consented to this.

Processing is based on Article 6(1)(a) GDPR with your consent. You may withdraw your consent at any time by notifying us, without affecting the lawfulness of processing based on consent before its withdrawal. Your mobile telephone number will then be removed from the distribution list.

Your mobile telephone number is passed on to an SMS delivery service provider as part of processing on our behalf.

Use of the email address for availability notifications

We offer a product availability notification service on our website. If an item is temporarily unavailable, you have the option of entering your email address for the respective item and being informed by us by email when it becomes available, provided that you have consented to this. When the product becomes available, you will receive a one-off email notification about the availability of the respective item. Processing is based on Article 6(1)(a) GDPR with your consent. You may withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can unsubscribe from the availability notification at any time by notifying us. Your email address will then be removed from the mailing list.

Shipping service providers · Merchandise management

Disclosure of the email address to shipping companies to provide information about shipping status

We pass your email address to the transport company as part of performing the contract, provided that you expressly consented to this during the ordering process. The purpose of this disclosure is to inform you by email about shipping status. Processing is based on Article 6(1)(a) GDPR with your consent. You may withdraw your consent at any time by notifying us or the transport company, without affecting the lawfulness of processing based on consent before its withdrawal.

Use of an external merchandise management system

We use a merchandise management system to perform contracts as part of processing on our behalf. For this purpose, your personal data collected when you place an order is transmitted to
plentysystems AG, Johanna-Waescher-Straße 7, 34131 Kassel.

The purpose of processing your personal data is to fulfil the contract concluded with you, and processing is based on Article 6(1)(b) GDPR.

Payment service providers

Use of PayPal Express

We use the PayPal Express payment service from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The purpose of processing the data is to offer you payment via the PayPal Express payment service. Integrating this payment service requires PayPal to collect, store and analyse data (e.g. IP address, device type, operating system, browser type, location of your device) when the website is accessed. Cookies may also be used for this purpose. These cookies enable your browser to be recognised.

Your personal data is processed on the basis of Article 6(1)(f) GDPR, arising from our overriding legitimate interest in offering a customer-oriented selection of payment methods. You have the right to object at any time, on grounds relating to your particular situation, to this processing of personal data concerning you.

By selecting and using PayPal Express, the data required for payment processing is transmitted to PayPal in order to perform the contract with you using the selected payment method. This processing is based on Article 6(1)(b) GDPR. Further information about data processing when using the PayPal Express payment service can be found in the corresponding privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.

Use of PayPal Check-Out

We use the PayPal Check-Out payment service from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The purpose of processing the data is to offer you payment via this payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal or "Pay Later" via PayPal, the data required for payment processing is transmitted to PayPal in order to perform the contract with you using the selected payment method. This processing is based on Article 6(1)(b) GDPR.

Cookies that enable your browser to be recognised may be stored in this process. The resulting data processing is based on Article 6(1)(f) GDPR, arising from our overriding legitimate interest in offering a customer-oriented selection of payment methods. You have the right to object at any time, on grounds relating to your particular situation, to this processing of personal data concerning you.

Credit card via PayPal, direct debit via PayPal & "Pay Later" via PayPal

For individual payment methods such as credit card via PayPal, direct debit via PayPal or "Pay Later" via PayPal, PayPal reserves the right to obtain a credit report based on mathematical and statistical methods using credit reference agencies, where applicable. For this purpose, PayPal transmits the personal data required for a credit check to a credit reference agency and uses the information received about the statistical probability of payment default to make a considered decision on establishing, performing or terminating the contractual relationship. The credit report may contain probability values (scores) calculated using scientifically recognised mathematical and statistical methods and incorporating, among other things, address data. Your legitimate interests are taken into account in accordance with the statutory provisions. The purpose of processing the data is to assess creditworthiness prior to entering into a contract. Processing is based on Article 6(1)(f) GDPR, arising from our overriding legitimate interest in protection against payment default where PayPal provides its service in advance of payment.

You have the right to object at any time, on grounds relating to your particular situation, to this processing of personal data concerning you based on Article 6(1)(f) GDPR by notifying PayPal. Providing the data is necessary for concluding the contract using your desired payment method. Failure to provide it means that the contract cannot be concluded using the payment method you have selected.

Third-party providers

When you pay using a third-party provider's payment method, the data required for payment processing is transmitted to PayPal. This processing is based on Article 6(1)(b) GDPR. To carry out this payment method, PayPal may subsequently pass the data on to the respective provider. This processing is based on Article 6(1)(b) GDPR. Examples of local third-party providers include:

Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)

Purchase on invoice via PayPal

When you pay by purchase on invoice, the data required for payment processing is initially transmitted to PayPal. To carry out this payment method, PayPal then transmits the data to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to perform the contract with you using the selected payment method. This processing is based on Article 6(1)(b) GDPR. Ratepay may obtain a credit report based on mathematical and statistical methods (probability values or scores) using credit reference agencies in accordance with the procedure described above. The purpose of processing the data is to assess creditworthiness prior to entering into a contract. Processing is based on Article 6(1)(f) GDPR, arising from our overriding legitimate interest in protection against payment default where Ratepay provides its service in advance of payment. Further information about data protection and the credit reference agencies used by Ratepay can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/.

Further information about data processing when using PayPal can be found in the corresponding privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Use of the payment service provider Stripe

We use the Stripe payment service from Stripe Payments Europe Ltd. (1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland) on our website. The purpose of processing the data is to offer you payment via this payment service. By selecting and using Stripe, the data required for payment processing is transmitted to Stripe in order to perform the contract with you using the selected payment method. This processing is based on Article 6(1)(b) GDPR.

Stripe reserves the right to obtain a credit report based on mathematical and statistical methods using credit reference agencies, where applicable. For this purpose, Stripe transmits the personal data required for a credit check to a credit reference agency and uses the information received about the statistical probability of payment default to make a considered decision on establishing, performing or terminating the contractual relationship. The credit report may contain probability values (scores) calculated using scientifically recognised mathematical and statistical methods and incorporating, among other things, address data. Your legitimate interests are taken into account in accordance with the statutory provisions. The purpose of processing the data is to assess creditworthiness prior to entering into a contract. Processing is based on Article 6(1)(f) GDPR, arising from our overriding legitimate interest in protection against payment default where Stripe provides its service in advance of payment.

You have the right to object at any time, on grounds relating to your particular situation, to this processing of personal data concerning you based on Article 6(1)(f) GDPR by notifying Stripe. Providing the data is necessary for concluding the contract using your desired payment method. Failure to provide it means that the contract cannot be concluded using the payment method you have selected.

All Stripe transactions are subject to the Stripe privacy policy. You can find it at https://stripe.com/de/privacy

Cookies

Our website uses cookies. Cookies are small text files stored in the internet browser or by the internet browser on a user's computer system. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is accessed again.

Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set, decide individually whether to accept them, and prevent cookies from being stored and the data they contain from being transmitted. Cookies already stored can be deleted at any time. Please note, however, that you may then be unable to use all the functions of this website to their full extent.

The links below provide information on how to manage (including disable) cookies in the main browsers:

Technically necessary cookies

Unless otherwise stated below in this privacy policy, we use only these technically necessary cookies to make our offering more user-friendly, effective and secure. Cookies also enable our systems to recognise your browser after you move to another page and to offer you services. Some functions of our website cannot be offered without the use of cookies. These functions require the browser to be recognised even after you move to another page.

Cookies or comparable technologies are used on the basis of Section 25(2) TDDDG. Your personal data is processed on the basis of Article 6(1)(f) GDPR, arising from our overriding legitimate interest in ensuring the optimal functionality of the website and designing our offering in a user-friendly and effective way.

You have the right to object at any time, on grounds relating to your particular situation, to this processing of personal data concerning you.

Use of GDPR/DSGVO Cookie Management

We use GDPR/DSGVO Cookie Management from iSense LLC (855 W Maude Ave, Mountain View, CA 94043, USA; "iSenseLabs") on our website.

The service enables you to give consent to data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw consent already given. The purpose of processing the data is to obtain and document the necessary consents to data processing and thereby comply with legal obligations. Cookies are used for this purpose to store your consent status.

Your data may be transferred to the USA in this process. An adequacy decision of the European Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). iSenseLabs is not certified under the TADPF.

The data is processed to comply with a legal obligation on the basis of Article 6(1)(c) GDPR.

Further information about data protection at iSenseLabs Next can be found at: https://isenselabs.com/pages/privacypolicy

Analytics · Advertising tracking · Affiliate

Use of Google Analytics 4

We use the Google Analytics web analytics service from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.

The purpose of processing the data is to analyse this website and its visitors and for marketing and advertising purposes. To this end, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, compile reports on website activity and provide further services relating to website use and internet use to the website operator.

The information collected may include: IP address, date and time of the page view, click path, information about the browser and device you use, pages visited, referrer URL (the webpage from which you accessed our website), location data and purchasing activities. Google may link your data with other data, such as your search history, your personal accounts, your usage data from other devices and any other data Google holds about you.

We truncate your IP address on our own servers beforehand. Google therefore receives only pseudonymised data.

Google uses technologies such as cookies, browser web storage and tracking pixels that enable your use of the website to be analysed. Cookies or comparable technologies are used with your consent on the basis of Section 25(1), sentence 1, TDDDG in conjunction with Article 6(1)(a) GDPR.

Your personal data is processed with your consent on the basis of Article 6(1)(a) GDPR. You may withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

We also use the Google Signals service in this context. Google Signals enables cross-device tracking. Your data can therefore be analysed across devices if you have enabled "personalised advertising" in your account settings and your devices are linked to your Google account. This makes it possible to identify the device on which you search for products and subsequently return to complete purchases on another device, such as a tablet.

The cross-device reports created in this context contain only aggregated data. We therefore receive only statistics generated on the basis of Google Signals. To prevent data collection and storage by Google Signals across devices, you can disable "personalised ads" in your Google account settings. Further information can be found at https://support.google.com/ads/answer/2662922?hl=de.

Further information about data processing and data protection in connection with Google Signals can be found at https://support.google.com/analytics/answer/7532985?hl=de.

We use the advanced implementation of Consent Mode (Advanced Consent Mode). In this process, user data is transmitted to Google in the form of "pings" even where consent has not been given. These pings may include the following information: IP address to derive the IP country (the IP address is not logged), date and time of the page view, URL of the pages visited, user agent, referrer URL (the website from which our website was accessed), or information about the triggering of website events such as a conversion. Google uses this information to model usage data in order to carry out comprehensive usage analysis despite the refusal of consent.

The information generated in this way about your use of this website is generally transmitted to a Google server in the USA and stored there. An adequacy decision of the European Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified under the TADPF and thereby undertaken to comply with European data protection principles. Both Google and US government authorities have access to your data.

Further information about the terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites, https://policies.google.com/privacy?hl=de&gl=de and https://business.safety.google/privacy/.

Use of Shopify statistics

We use the statistics and analytics functions of Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website as part of processing on our behalf. Shopify is a company affiliated with Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).

The purpose of processing the data is to analyse this website and its visitors. For this purpose, data is stored for marketing and optimisation purposes and made available in reports, analyses and statistics. The device information collected and processed includes information about the web browser, IP address, time zone and some of the cookies installed on your device. When you navigate the website, information is also collected about webpages or products accessed, the referrer URL (the webpage from which you accessed our website), and how you interact with the website. Technologies such as cookies, web beacons, tags and pixels (electronic files that record information about how you navigate the website) are used for this purpose.

Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. An adequacy decision of the European Commission exists for Canada. An adequacy decision of the European Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations comparable to those of the European Commission's Standard Contractual Clauses.

Further information about data protection at Shopify can be found at https://www.shopify.com/de/legal/datenschutz, information about the data processing agreement at https://www.shopify.com/de/legal/dpa, and information about the cookies used at https://www.shopify.com/de/legal/cookies.

Use of the Meta Pixel

We use the Meta Pixel from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our website.

Meta and we are joint controllers for the collection of your data and its transmission to Meta when the service is integrated. This is based on an agreement between us and Meta on the joint processing of personal data that sets out our respective responsibilities. The agreement is available at https://de-de.facebook.com/legal/terms/businesstools. Under this agreement, we are responsible in particular for meeting the information obligations under Articles 13 and 14 GDPR, complying with the security requirements of Article 32 GDPR regarding the correct technical implementation and configuration of the service, and complying with the obligations under Articles 33 and 34 GDPR where a personal data breach concerns our obligations under the joint processing agreement. Meta is responsible for enabling the exercise of data subject rights under Articles 15–20 GDPR, complying with the security requirements of Article 32 GDPR regarding the security of the service, and complying with the obligations under Articles 33 and 34 GDPR where a personal data breach concerns Meta's obligations under the joint processing agreement.

The purpose of the application is to target website visitors with interest-based advertising on the social networks Facebook and Instagram. For this purpose, Meta's remarketing tag has been implemented on the website. When you visit the website, this tag establishes a direct connection to Meta's servers. This communicates to the Meta server which of our pages you have visited. Meta links this information to your personal Facebook and/or Instagram user account. When you visit the social networks Facebook or Instagram, you are then shown personalised, interest-based ads.

The application also serves to compile conversion statistics. This tells us the total number of users who clicked on one of our advertisements and were redirected to a page with a conversion tracking tag, as well as the actions taken after redirection to this website. However, we do not receive any information that could identify users personally.

Your data may be transferred to the USA. An adequacy decision of the European Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified under the TADPF and thereby undertaken to comply with European data protection principles.

You can disable the "Custom Audiences" remarketing function here. Further information about the collection and use of data by Meta, your related rights and the options for protecting your privacy can be found in Meta's privacy notices at https://www.facebook.com/about/privacy/.

Use of Google Ads conversion tracking

We use the online advertising programme "Google Ads" and, within it, conversion tracking (analysis of visitor actions) on our website. Google Conversion Tracking is an analytics service from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).

When you click on an advertisement placed by Google, a conversion tracking cookie is stored on your computer. These cookies have a limited validity period, contain no personal data and therefore do not serve to identify you personally. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you clicked on the advertisement and were redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked across the websites of Ads customers.

The information obtained using the conversion cookie serves to compile conversion statistics. This tells us the total number of users who clicked on one of our advertisements and were redirected to a page with a conversion tracking tag. However, we do not receive any information that could identify users personally. We use the advanced implementation of Consent Mode (Advanced Consent Mode). In this process, user data is transmitted to Google in the form of "pings" even where consent has not been given. These pings may include the following information: IP address to derive the IP country (the IP address is not logged), date and time of the page view, URL of the pages visited, user agent, referrer URL (the website from which our website was accessed), or information about the triggering of website events such as a conversion. Google uses this information to model usage data in order to carry out comprehensive usage analysis despite the refusal of consent.

Your data may be transferred to Google LLC servers in the USA. An adequacy decision of the European Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified under the TADPF and thereby undertaken to comply with European data protection principles.

Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/ or https://business.safety.google/privacy/

Use of the remarketing or "Similar Audiences" function of Google Inc.

We use the remarketing or "Similar Audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.

The purpose of the application is to analyse visitor behaviour and interests. Google uses cookies to analyse website use, which forms the basis for creating interest-based advertisements. The cookies record visits to the website and anonymised data about website use. No personal data of website visitors is stored. If you subsequently visit another website on the Google Display Network, you will be shown advertisements that are highly likely to take account of the product and information areas you previously viewed.

Further information about Google Remarketing and the corresponding privacy policy can be found at: https://www.google.com/privacy/ads/ and https://business.safety.google/privacy/

Use of Microsoft Advertising

We use Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; "Microsoft") on our website.

The data is processed for marketing and advertising purposes and to measure the success of advertising activities (conversion tracking). We learn the total number of users who clicked on one of our advertisements and were redirected to a page with a conversion tracking tag. However, these users cannot be personally identified in this way. Microsoft Advertising uses technologies such as cookies and tracking pixels that enable your use of the website to be analysed. When you click on an advertisement placed by Microsoft Advertising, a conversion tracking cookie is stored on your computer. This cookie has a limited validity period and does not serve to identify you personally. If you visit certain pages of our website and the cookie has not yet expired, Microsoft and we can recognise that you clicked on the advertisement and were redirected to this page. The information collected may include: IP address, identifiers assigned by Microsoft, information about the browser and device you use, referrer URL (the webpage from which you accessed our website), and the URL of our website.

Your data may be transferred to the USA. An adequacy decision of the European Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft has certified under the TADPF and thereby undertaken to comply with European data protection principles.

Further information about data protection and the cookies used by Microsoft can be found here.

Use of the Pinterest Tag

We use the Pinterest Tag from Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland; "Pinterest") on our website.

The purpose of the application is to target website visitors with interest-based advertising on the social network Pinterest. For this purpose, Pinterest's conversion tag has been implemented on the website. When you visit the website, this tag establishes a direct connection to Pinterest's servers. This communicates to the Pinterest server which of our pages you have visited. Pinterest links this information to your personal Pinterest user account if you are logged into the social network. When you visit Pinterest, you are then shown personalised, interest-based Pinterest ads.

If you access our website through a Pin on the social network Pinterest, a conversion tracking cookie is stored on your computer. These cookies have a limited validity period, contain no personal data and therefore do not serve to identify you personally. If you visit certain pages of our website and the cookie has not yet expired, Pinterest and we can recognise that you clicked on the Pin and were redirected to this page. The information obtained using the conversion cookie serves to compile conversion statistics and thereby optimise our website. The information processed may include: total number of users who clicked on one of our Pins and were redirected to our website, subpages visited on our website (e.g. category or product pages), search queries on our website, the contents of your shopping cart and completed transactions.

Your data may be transferred to the USA. An adequacy decision of the European Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Pinterest is not certified under the TADPF. Data is transferred, among other things, on the basis of Standard Contractual Clauses as appropriate safeguards for the protection of personal data, available at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.

Further information about the collection and use of data by Pinterest, your related rights and the options for protecting your privacy can be found in Pinterest's privacy notices at https://policy.pinterest.com/de/privacy-policy.

Use of the Awin affiliate programme

We use the "Awin" affiliate programme from AWIN AG (Eichhornstraße 3, 10785 Berlin; "Awin").

When you click on an advertisement containing an affiliate link, Awin stores a conversion tracking cookie on your computer. The cookies serve to ensure correct accounting within the affiliate programme by recording the success of an advertisement. The cookies recognise that you clicked on the advertisement and allow the origin of the order to be traced by the advertiser. Awin also uses so-called fingerprinting. This enables the device you use to be recognised. Among other things, Awin can recognise that the affiliate link on this website was clicked or viewed. Awin records, among other things, your transaction data (such as order value, product type, sales channel, use of a voucher) and your username in the form of an individual sequence of numbers, so that no identity is identifiable, but information about specific user actions and the user's device is included.

Your data may be transferred to third countries such as the USA. No adequacy decision of the European Commission exists for the USA. Data is transferred, among other things, on the basis of Standard Contractual Clauses as appropriate safeguards for the protection of personal data, available at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.

The privacy policy containing detailed information about Awin's use of data can be found at https://www.awin.com/de/datenschutzerklarung.

Plug-ins and other matters

Use of Google Tag Manager

We use Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.

This application manages JavaScript tags and HTML tags used in particular to implement tracking and analytics tools. The purpose of processing the data is to design our website to meet requirements and to optimise it.

Google Tag Manager itself does not store cookies or process personal data. However, it enables other tags to be triggered that may collect and process personal data.

Further information about the terms of use and data protection can be found here.

Use of Google invisible reCAPTCHA

We use the invisible reCAPTCHA service from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.

The purpose is to distinguish between input by a human and automated, machine-based processing. In the background, Google collects and analyses usage data used by Invisible reCaptcha to distinguish regular users from bots. For this purpose, your input is transmitted to Google and used there. In addition, your IP address and any other data required by Google for the Invisible reCAPTCHA service are transmitted to Google.

Google processes this data within the European Union and may also transfer it to Google LLC servers in the USA. An adequacy decision of the European Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified under the TADPF and thereby undertaken to comply with European data protection principles.

Further information about Google reCAPTCHA and the corresponding privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy

Integration of the Händlerbund membership logo

Our website incorporates the Händlerbund membership logo (Händlerbund e.V., Kohlgartenstraße 11 - 13, 04315 Leipzig). When you access our website, the browser used on your device automatically sends information to the server of Händlerbund e.V. This information is temporarily stored in a so-called server log file for 7 days. The following information is collected without any action on your part and stored until it is automatically deleted:

IP address of the requesting computer,
date and time of access,
name and URL of the file accessed,
website from which access originates (referrer URL),
browser used and, where applicable, your computer's operating system and the name of your access provider.

The temporary storage of the IP address by the system is necessary to enable the webpage to be delivered. The IP address must therefore remain stored for the duration of the session. Log files are stored to ensure the functionality of the website. The data also serves to optimise the website and ensure the security of the information technology systems. This data is not stored together with other personal data. The legal basis for processing the data is Article 6(1), sentence 1, point (f) GDPR.

Integration of the "FairCommerce" initiative logo

Our website incorporates the logo of the "FairCommerce" initiative (Händlerbund e.V., Kohlgartenstraße 11 - 13, 04315 Leipzig). When you access our website, the browser used on your device automatically sends information to the server of Händlerbund e.V. This information is temporarily stored in a so-called server log file for 7 days. The following information is collected without any action on your part and stored until it is automatically deleted:

IP address of the requesting computer,
date and time of access,
name and URL of the file accessed,
website from which access originates (referrer URL),
browser used and, where applicable, your computer's operating system and the name of your access provider.

Use of Google Fonts

We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.

The purpose of processing the data is to display fonts consistently on our website. To load the fonts, a connection to Google's servers is established when a page is accessed. Cookies may be used in this process. Among other things, your IP address and information about the browser you use are processed and transmitted to Google. This data is not linked to your Google account.

Further information about data processing and data protection can be found at https://www.google.de/intl/de/policies/ and https://developers.google.com/fonts/faq.

Data subject rights and retention period

Retention period

After the contract has been fully performed, the data is initially stored for the duration of the warranty period and subsequently in accordance with statutory retention periods, in particular those under tax and commercial law. It is then deleted after those periods expire, unless you have consented to further processing and use.

Rights of the data subject

Where the statutory requirements are met, you have the following rights under Articles 15 to 20 GDPR: the right of access, to rectification, to erasure, to restriction of processing and to data portability.

You also have a right to object under Article 21(1) GDPR to processing based on Article 6(1)(f) GDPR and to processing for direct marketing purposes.

Right to lodge a complaint with the supervisory authority

Under Article 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you consider that your personal data is not being processed lawfully.

You may lodge a complaint, among other places, with the supervisory authority responsible for us, which you can reach using the following contact details:

Landesbeauftragter für den Datenschutz und die Informationsfreiheit Rheinland-Pfalz
Postfach 30 40
55020 Mainz
Tel.: +49 6131 89200
Fax: +49 6131 8920299
Email: poststelle@datenschutz.rlp.de

Right to object

Where the personal data processing described here is based on our legitimate interest under Article 6(1)(f) GDPR, you have the right to object to this processing at any time, on grounds relating to your particular situation, with effect for the future.

Following an objection, processing of the data concerned will cease unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or where the processing serves to establish, exercise or defend legal claims.

If personal data is processed for direct marketing purposes, you may object to this processing at any time by notifying us. Following your objection, we will cease processing the data concerned for direct marketing purposes.